Like most social networks, Google collects information about its users and uses it to enhance the experience of their site. Google, developed in 1998, is one of the most used search engines on the web, and its other apps and content only add to the experience a user has when using a google product. However first and foremost, Google is a search engine. So the company saves data about what their uses searches. They also store data about the “websites you visit, videos you watch, ads you click or tap on, your location, device information, IP address and cookie data” and much more.
Google knows your personal information, like your gender, age, name, birthday, and relatives. It also knows the things you do and create using Google Drive or Google Docs. It knows what you’re up to with the calendar app. Google likely collects more data about a user than any other site on the web. But like all the other sites, it uses the gathered information to help the user.
“First and foremost, we use data to make our services faster, smarter, and more useful to you. For example, if you search for “coffee” from your mobile phone, location information from your phone can help us show you results for nearby cafés, not just an article about the history of coffee.” They also use it for data privacy. “Data also powers many of our security features. Our Gmail spam filter, for instance, finds patterns across the kinds of emails people flag as spam, which enables us to protect you from spam and harmful emails. In fact: less than 1% of all the spam sent to Gmail ends up reaching your inbox.” The information is also used to display relevant advertisements and navigate and get directions using Google Maps.
“Your personal information is information you provide to us which personally identifies you, such as your name, email address, or billing information, or other information which can be reasonably linked to such information by Google. This is the stuff that matters most, and it is worth repeating here: We do not sell your personal information.”