In 2006, the next big thing in social media was created, and limited users to publishing only 140 characters. Twitter quickly becoming the most used social media site and its simplistic nature is to thank. Users chose who they want to follow and have the ability to protect their account so they allow people to follow them and their tweets can not be retweeted. Like Facebook, Twitter also saves data and information about their users.
“When you create or reconfigure an account, you provide some personal information, such as your name, username, password, email address, or phone number. On the Twitter Services, your name and username are listed publicly, including on your profile page and in search results, and you can use either your real name or a pseudonym.” Twitter knows more than just the basics of an online account. If you chose to use your phone to verify your account, the company will know your phone number. It will save your email that you registered with, as well as other types of contact information.
Other information that the user allows the social network to have is stored as well. “ou may provide us with profile information to make public on the Twitter Services, such as a short biography, your location, your website, date of birth, or a picture. For certain profile information fields we provide you with visibility settings to select who can see this information in your profile. If you provide us with profile information and you don’t see a visibility setting, that information is public. You may choose to upload and sync your address book so that we can help you find and connect with users you know or help other users find and connect with you.”
Twitter uses the information it gains and tries to make the experience for the user that much smoother. “We may later tailor content, such as making suggestions or showing user accounts and Tweets for you and other users based on imported address book contacts.”